Businesses having an online presence need an effective way of communication to connect with their audience. This way, users can get to know about the products and services quickly.
Among communication methods, WordPress Contact Forms are the best way to interact with your user and provide easy ways to them for reaching out to you.
You might wonder why using a contact form on your website is better than using an email address. Well, in this article, we’ll walk you through eight reasons why using a contact form is the best choice.
What are Contact Forms, and How Do They Work?
Contact forms are short, web-based forms, usually with fields asking for general information. They provide a way to receive messages from your visitors without revealing your email addresses.
It helps you connect with your users and get instant feedback in a hassle-free manner directly through your website.
While it’s true WordPress does not have a contact form by default, you can find any number of plugins to add contact forms to your web page and get them to work without hiring a technical person to code.
Why Do We Need a Contact Form?
A contact form is an essential element of any website that adds professionalism and enhances your website’s usability. If used strategically, it helps you get leads that turn into conversions.
To further convince yourself, below is the list of eight reasons why contact forms are essential and why adding them to your website can be the best choice.
- Spam Protection
- Auto-response To Users
- 24/7 Availability
- Get More Leads
- Consistent Information
- Task Management Has Never Been Easier
- Enrich Your Email List
- Keep Your Users Invested
1. Spam Protection
You cannot avoid spam 100%, but the least you can do is limit them. One way to limit spam is to avoid posting your email and phone number onto your web page.
Many spammers use bots that crawl through the internet, searching for exposed email addresses to add to their mailing lists.
Websites that do not use forms and instead post their contact information are easy prey for them.
Using a contact form adds an extra layer of security, keeping spammers away from your information, especially if you add a ReCAPTCHA to your contact form. It allows only legitimate users to message you and keep the spambots away at a distance.
2. Auto-response To Users
The best part about having a contact form is, you won’t even have to reply! Frequently asked questions can list replies, such as those asking about prices or locations for the business.
Not only that, when asked for queries by visitors, you can have a message sent back to them, confirming that you received their message and you will get back to them soon.
This gesture will have them trust your website more and increase customer loyalty, keeping them invested and urging them to reach out to you more.
3. 24/7 Availability
By adding a contact form on your website, you provide your users with a way to interact with you any time they want, which gives them a sense of assurance.
They make you more reachable and are vital in making visitors believe that they can reach you anytime. They can send you queries and you can get back to them as soon as you can.
4. Get More Leads
Adding a contact form makes it easy for new customers to get in touch and give you opportunities. This form can be the most potent source of leads for you. The email addresses it gathers are from users interested in your business.
These are the leads you should send offers and discounts to generate more sales. They help you analyze your target audience with whom you can share updates about your products and services.
You can get the maximum conversions by only collecting the relevant information by keeping it short and straightforward. Here are some more ways to generate business leads.
5. Consistent Information
You can ask the user precisely what information you’re looking for (such as their name, email address, etc.) with a contact form. Since all the information is provided with the same consistency, it can help you stay organized.
Customers can miss out on important information when sending email queries. They might forget to give you contact details to follow up. This way, there can be many back and forth emails while you try to find the missing information.
With contact forms, you can collect only the relevant information you want. No wastage of time! This way, you get what you need in one quick and straightforward move.
6. Task Management Has Never Been Easier
It is excellent to get only those email notifications that you need. You can achieve this by adding a small menu in your contact forms asking the user directly which specialist they wish to pose their query.
With this, it removes the hassle of deciding whose area of expertise each query is, and the question will find its way directly to the appropriate person. This way, you cut out the middleman and make your responses faster and higher in quality.
It also helps your users get the services they need without having to put in a lot of effort.
7. Enrich Your Email List
Email is the most powerful way to reach your audience. Whenever someone fills in the contact form, it’s an opportunity for you to gather information and add them to your email list.
Whether you are running an online business or a small local restaurant, an email list is crucial to get you more sales. You can make custom forms to let people easily subscribe to your lists by asking them to subscribe to your email newsletter.
An organized email list gives you a clear idea about the market you wish to sell your product or service. A simple “Subscribe to our email newsletter” checkbox in your online form can add contacts to your email list without being intrusive. Here’s an article on how to write an effective email.
8. Keep Your Users Invested
Using your contact information instead of a form raises complications besides just spam and being a security risk. That complication is that you might lose a user’s (and a potential client’s) interest.
To get in touch using the contact information provided, the user will have to navigate off the page. That’s when the clock starts, and there is a much higher chance that they end up leaving.
Not only do you risk losing that user, but they may also navigate to another website that offers an easier way of reaching out to their customers.
Contact forms are infinitely helpful as they not just add an extra layer of security but even streamline your responses and customer support. They dig up trustworthy leads and keep users interested in your site and your business.
If you need any more convincing, here is a web page showing the number of interactions web pages with contact forms tend to get. It will help you make an educated decision. If you are looking for a plugin to help you with your contact forms, check out Pie Forms, it is easy to use and has all the features you need to build interactive forms on your WordPress websites.
We hope this article helped answer queries you may have had about contact forms. Let us know in the comment section. We would love to hear from you on this!